Reducing Credit Card Offers

In Q1 2008 I saved all of our pre-approved credit card offers to see how many we received and who were the worst offenders. I had previously opted out of offers at optoutprescreen.com, so I received quite a bit less than Stephanie. After Q1, I also had Stephanie opt out to see if it would have any effect.

Here are the offers from Q2:

It seems like the opt out was very successful, dropping our offers from 30 down to 13, 12 of which were for Stephanie. The majority of these came during April, probably prior to the opt out taking full effect. I’m very curious to see how many we get for Q3 (although she did already receive one in the first couple of days of July).