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	<title>Jason A. Carter &#187; Walmart</title>
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		<title>Walmart&#8217;s New Logo</title>
		<link>http://www.jasoncarter.com/2008/09/17/walmarts-new-logo</link>
		<comments>http://www.jasoncarter.com/2008/09/17/walmarts-new-logo#comments</comments>
		<pubDate>Wed, 17 Sep 2008 19:16:51 +0000</pubDate>
		<dc:creator>Jason Carter</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://www.jasoncarter.com/?p=70</guid>
		<description><![CDATA[It&#8217;s easy to find people critical of the new logo, but I confess that I like it.  In their TV advertisments, they are showing just the starburst in the lower right corner and it&#8217;s instantly recognizable, just like the Target Bulls-eye.  Something about it also strikes me as &#8220;European&#8221;; I think the colors remind me [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-72 alignnone" title="Walmart Logo" src="http://www.jasoncarter.com/wordpress/wp-content/uploads/2008/09/walmart_logo.jpg" alt="" width="230" height="56" /></p>
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<p style="text-align: left;">It&#8217;s easy to find <a href="http://www.underconsideration.com/brandnew/archives/less_hyphen_more_burst_for_wal.php">people</a> <a href="http://blog.wakeupwalmart.com/ufcw/2008/07/walmarts_new_lo_1.html">critical</a> of the new logo, but I confess that I like it.  In their TV advertisments, they are showing just the starburst in the lower right corner and it&#8217;s instantly recognizable, just like the Target Bulls-eye.  Something about it also strikes me as &#8220;European&#8221;; I think the colors remind me of <a href="http://www.aldifoods.com/index_ENU_HTML.htm">Aldi</a> and <a href="http://www.ikea.com/">Ikea</a> (companies I&#8217;m sure Walmart would love to be associated with).</p>
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